AWAI Copywriters

The AWAI copyriting technique

Only 5% of the copywriters out there have received the high level training provided by American Writers & Artists Inc. (AWAI), yet this distinction is one thing that many of the most successful have in common.


  • We understand “The Four Legged Stool” – a test to determine if your promotion has the Idea, Benefits, Track Record and Credibility it takes to become a successful promotion. Forget one of these and, just like a broken stool, your efforts are on shaky ground.
  • We put “The 4 “U”s” into every headline and sub-head we write. This is especially crucial in our modern era of online marketing, because without quickly communicating your promotion’s Urgency, Useful promise, Unique qualities and Ultra-specific information within the first few seconds, chances are that your campaign will just look like spam.
  • We understand “The Law of Transparency”, something which most commercials completely miss. However, just as an example of the ones that get it, look at car commercials.  Think of the feelings that they evoke.  That’s good copy, because they aren’t trying to sell the car itself.  Successful copywriters will aim to sell the changes that it will bring to your life.  After all, that’s the core emotion that your customers are really looking for.  Which means, if you want to really get your prospects’ hearts racing, then your promotions had better understand this distinction as well.
  • We study “The Architecture of Persuasion” day in and day out.  Just as every movie has an emotional structure, tying each scene together and building the momentum to a crescendo, so does every successful sales letter.

Just think about the explosive effect that any one of these techniques could have on your sales.

Now ask yourself – why would you want to run your next promotion without them?


Many of these techniques, in fact, pioneered by members on AWAI’s board of directors.


These include:

Bill Bonner – the founder and president of Agora Publishing, one of the world’s most successful consumer newsletter publishers.

Bob Bly – an independent copywriter, consultant, and author of more than 70 books on copywriting and marketing.

Dan Kennedy – a copywriter for the past 30 years and one of the highest paid copywriters in the world.

Heather Lloyd-Martin – expert in SEO copywriting and considered one of the original pioneers in the industry.

Nick Usborne – online copywriter, author, and site optimization expert with over 25 years in the marketing industry.

Joshua Boswell – an online copywriting expert and secret weapon technology companies turn to for marketing success.

Mark Ford – has been directly involved in the generation of over one billions dollars of sales through the mail and online.

Rebecca Matter – Co-Managing Partner of AWAI and marketer with over 15 years of direct-response experience.

Paul Hollingshead – Co-Founder of AWAI, Paul leads a truly transformed life as one of today’s most sought-after copywriters.

Katie Yeakle – Co-Founder and Executive Director of AWAI with over 20 years of direct marketing and publishing experience.

And many others…


What others are saying about AWAI

A Copywriting Formula That’s Proven Successful

Carline Anglade-Cole - Million-Dollar Copywriter, and copywriter chosen to promote Oprah’s latest book


Stars in the Copywriting World Have All Come from the AWAI Program

Chris Marlow - The Copywriter’s Coach



I’ve Been Working With AWAI Copywriters for Eight Years Now. They Consistently Produce Direct Mail Winners for Me

Deeba Jafri - Marketing Consultant

Without Good Copywriters, We Don’t Have a Business. When I’m Contacted By Someone Who Has Completed AWAI’s Program, Believe Me, I Always Take Their Call.

Julia Guth - Executive Director of The Oxford Club

In Fact, Our Most Successful Promo Right Now Was Written By An AWAI-Trained Copywriter … And We’re Grateful.

Jennifer Stevens - Copywriter and Copy Chief for International Living


Take advantage of AWAI’s years of fine tuning

After completing AWAI’s core course and going on to study other greats such as Nick Usborne, Paul Hollingshead, Micheal Katz, Bob Bly, Rebecca Matter and others, I know how to write in a style that’s friendly and exciting, with a simple sparkle that makes your benefits really come to life.  That’s what makes AWAI different.  And that’s the secret advantage I can bring to your campaigns.

Get in touch with me today and let me show you the amazing results high impact copy can have on your bottom line.